Do You Know What Your Clients Really Want?

Knowing what your clients really want works in marketing and sales, I am taking you behind the scenes, into your clients’ head. Letting you read their mind for a moment.

Here are five things that are really high up on your clients’ Want list. Just adapt them to your ‘tribe’ and think about this, isn’t this what you want as well?

1.    I want you to ‘get’ me

How do I know that what you provide actually works? It can only work if you know what’s going on for me. So do you?

Have you been where I have been? Or at least have you worked with people just like me? My biggest fear is to invest in false hope and then be bitterly disappointed. I’d rather not give it a go at all if I’m not sure.

2. I want you to be ‘real’

If I invest with you, I will need to be vulnerable about my shortcomings because that’s what you will be helping me to overcome. So I need to know that I can open up to you, that I will be emotionally safe.

I also need to know that you are not some kind of uber-achiever because otherwise I don’t think I can recreate what you show me because I am only human.

3. I want you to be specific about what you do for me

A lot of marketing out there just doesn’t speak to me, I can’t connect with it, they’re just generic words. The trouble for me is, I know what my problem is but I don’t know what the solution is. That’s where I need your help. My biggest challenge is to work out whether the solution you offer actually works for my problem. That’s why, the better you describe the problems you solve the easier for me to decide.

4. I want a good deal

I love a deal. Money is precious and it’s never easy to part with it. But if you want me to make a quick decision, just give me a really good deal. It’s easier for me to justify buying from you that way. You know when I want to, it just tips the balance, gives me the extra little nudge I need.

5. I want to feel cared for

I am special. And I want to be treated as special rather than just being one of your many clients. Once I know you are the real deal I am happy to invest a bit extra to get the special treatment I deserve.