Business Card Etiquette in Asia

The old adage that you only get one chance to make a good first impression definitely applies when it comes to exchanging business cards in Asia.

Business cards are another crucial consideration. Make sure you have plenty, because you’ll be giving away a lot of them, especially when you meet potential clients for the first time.

Westerners treat business cards with a casual tone, and often consider them a nice leave-behind item. However, your business partners in Asia consider a business card in a much more serious context. It is an integral part of your introduction, and the card has an important place during your meeting.

It’s good practice to present a two-sided card, with one side printed in your native language and the other the language of your host. The information on the card should explain who you are, including your name, contact information, company, and position.

The presentation of business cards is a ritual in Asian and should be treated with respect. Your card should always be presented while standing, with both hands, using one hand in Asia is considered casual to the point of rudeness. The card should also be placed directly into the hands of your host, as well as each member of his or her team, in order of hierarchy. Present your card with the translated side facing your Asian associate in order to show respect and sincerity in establishing this relationship.

When you receive your associate’s business card, study it momentarily, and clarify how your host wants you to address him or her.

Properly acknowledge your associate. You do this by accepting his or her card and examining it carefully. If you are not sure how long this should take be guided by how long they look at your card.

Ask, “how should I address you?” Asian businesspeople are keenly aware of position and hierarchy. Titles are important, so don’t guess; ask! Do not be afraid to write down their preferred title so you can refer to it during the meeting.  When you make the effort to be respectful it is noticed and the other “mistakes” you will make are excused. Also, never use a client’s given name unless he or she invites you to do so.

Keep the client’s business card on the table during your meeting. It is also acceptable to place it in a cardholder. Either way, leaving the business card in full view for the duration of your meeting will show appropriate respect.

Never stack the cards, write on them, or treat them in a cavalier manner, such as stuffing them in a pocket or throwing them into a briefcase. All these actions are considered bad manners. You should also avoid presenting a damaged business card, as you host could interpret it as a sign of disrespect.